Privacy policy

Last updated: 7 November 2026

This privacy notice explains how VYRNE collects and uses your personal data when you visit our website, sign up for updates or buy from us. It is written to meet the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

1. Who we are

VYRNE is a trading name of VYRNE, [17, HIGH STREET, Barnet]. We are the "controller" of your personal data. For any privacy question or request, email [vyrneclothing@gmail.com]

2. What we collect

Identity and contact details: your name, email address, phone number, and delivery and billing addresses.
Order details: what you bought, when, prices and delivery information.
Payment details: payments are handled by our payment providers (such as Shopify Payments, PayPal, Apple Pay or Klarna). We do not see or store your full card details.
Messages: anything you send us by email, contact form or social media.
Marketing preferences: whether you have signed up to our emails.
Technical and usage data: IP address, device and browser type, and how you use our site, collected through cookies (see section 8).

3. Why we use it, and our lawful basis

To take, make and deliver your order, and handle returns: necessary for our contract with you.
To keep tax and accounting records: necessary to meet our legal obligations.
To prevent fraud, keep our site secure and improve our website and products: our legitimate interests in running a safe, effective business.
To send you marketing emails about drops and news: your consent, or, if you have bought from us before, our legitimate interests in telling you about similar products (you can opt out at any time).
To use non-essential cookies such as analytics: your consent.

4. Who we share it with

We only share your data where needed, with:

Shopify, which hosts our online store and processes orders;
payment providers, to take payment and prevent fraud;
our print and fulfilment partner, which makes and dispatches your order and receives your name, delivery address and order details;
delivery companies (such as Royal Mail, Evri or DPD), to deliver your parcel;
email marketing tools, if you sign up to our emails;
professional advisers (such as an accountant), and authorities such as HMRC or the police where the law requires it.

We never sell your personal data.

5. International transfers

Some of our service providers, including Shopify, may process data outside the UK (for example in Canada, the United States or the EU). When this happens, we rely on UK adequacy regulations or appropriate safeguards such as the UK International Data Transfer Agreement or Addendum to protect your data.

6. How long we keep it

Order and payment records: 6 years from the end of the financial year they relate to, to meet tax and accounting rules.
Marketing data: until you unsubscribe, after which we keep only what is needed to make sure we don't contact you again.
Customer account data: until you ask us to close your account, subject to the order records above.
Customer service messages: up to 2 years after the matter is closed.

7. Your rights

You have the right to: access your data; have it corrected; have it deleted; restrict or object to how we use it; data portability; and withdraw consent at any time (for example by clicking "unsubscribe"). To use any of these rights, email [CONTACT EMAIL]. We will reply within one month. There is usually no charge.

8. Cookies

We use essential cookies to make our store work (for example your basket and checkout). With your consent, we may also use analytics and marketing cookies. You can accept or refuse non-essential cookies using the cookie banner, and change your choice at any time in your browser settings.

9. Complaints

If you have a concern, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint, tel. 0303 123 1113.